Little Grippers is 1 Today!!
Wow they say time flies when you have children, but I can absolutely say that it flies equally as fast when you have a new business (and children) too!
Little Grippers launched ONE YEAR AGO and what a lot has happened in that short space of time.
We launched at the Childrens Trade Show Bubble London with a stand at the back of a small room with lots of other new brands and we had no idea what to expect. We were busy from the word go!
Our first range consisted simply of 4 School Socks and 1 Baby Sock in 4 traditional pastel colours, since then we have had a number of new products and colourways and at the end of February we launch our new Spring Range for 2014 which will see our colours and styles increase even further. In our first year our new products included Designs on the Baby Socks, a new Warm and Cosy Towelling Baby Sock, our innovative Sports Socks and shortly we will be launching our first Welly Socks, all with our unique and innovative Stay On Technology.
So after year 1, yes, we are still here, and bigger and better than ever with a Bumper Year of Awards behind us.
In December the brand was awarded the ‘Mums Love Award’ by Babyworld.co.uk and a further Silver placement in the Bizziebaby Awards 2012/13 for our market leading, innovative children’s socks with ‘Stay On Technology’. Little Grippers also achieved a top five placement in Campaign Magazine’s Top 10 Radio Ads 2013 alongside the likes of Dove, Volkswagen, Dept for Transport and Phillips. Have a listen to our ads here and decide for yourself.
Our founder, Rachel Pettiford, won second place in the Work for Mums 2013 Marvellous Mumpreneur Awards, whilst the company was shortlisted in the Nursery Trader Awards 2013 and received a nomination for two awards in the Mumpreneur Awards and the LBP Awards 2013. In addition, Little Grippers socks also received a Gold and Silver placement for their Baby and Girls School Sock ranges earlier in the year as part of the Bizziebaby Awards 2012/13.
Commenting on the awards, Co-founder Adrien Pettiford, says: “We are delighted to have received such recognition for our business and products within our first trading year. The parent tested awards are particularly important to us as they really stand as testament to our products innovation and quality. Receiving not one, but three five star reviews from Babyworld.co.uk testers was really encouraging and similarly to have been placed three times in the Bizziebaby Awards 2012/13 really affirms our commitment to producing solutions based products that solve age-old frustrations”.
Since launching back in January 2013, we have recieved a large amount of publicity including Local and National Press a well as featuring on Radion Stations including the BBC and a large number of reviews from some very talented Bloggers.
We would like to thank everyone who beleived in us from the beginning, our fantastic 50 boutiques for taking the decision to stock us and most importantly of all, all of our customers who return again and again to buy more of our Little Grippers Socks.
So what is next for 2014 and Little Grippers?
Well first we launch our new Welly Socks and add more designs and colours to the Baby Collection in time for the warmer months in the UK. And at the same time we launch Little Grippers USA!! By the end of the year you will have also got to know Daisy and ‘The Land of the Lost Socks’ a little better……. Shhh our lips are sealed…..
Watch this space, we hope you come with us and continue on the Little Grippers Journey!
The Little Grippers Family xx